How does Price Increases in Supermarkets Influence Consumer Purchasing Behavior?
Keywords:
purchasing behavior, private labels, price elasticity, brand loyaltyAbstract
Consumer behavior is often influenced by changes in the market, with price being the one that generates the greatest interest in Ecuadorians who are constantly searching for the greatest possible benefit, at a lower cost. So, we want to know how price increases in supermarkets influence consumers' purchasing decisions. For this, the present research analyzed, through a descriptive data analysis, the purchasing behavior of Ecuadorian consumers in scenarios where essential products raise their price, with private labels as an attractive option for them. The main findings include a high price sensitivity in products, as well as a good acceptance of white label products as long as they can demonstrate good quality.
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