Plan for the importation and marketing of laptops in the province of Santo Domingo de Tsáchilas of Ecuador

Abstract

Laptops play a very relevant role today, allowing them to fulfill many work, educational, design and programming functions in different areas; therefore, they are present in all areas of life, such as companies, banks, schools, universities and homes. There is increasingly more updating in computer hardware, in order to make them more efficient in their functions. The main objective of this research work was the development and evaluation of the viability of the investment project for the import and marketing of mid-range laptops in the Ecuadorian market, identifying the critical success factors and proposing strategies for its effective implementation. Therefore, an analysis was carried out of the procedures and aspects that must be taken into account when importing and marketing this type of merchandise in Ecuador. The approach used was quantitative, sequential and evidentiary, through the execution of data collection techniques that allowed the analysis of the factors that directly intervene in the commercial sector, the research method was used.