Procesos de innovación en emprendimientos de estudiantes del Instituto Superior Tecnológico Atlantic
Palabras clave:
Administración, Gestión de la Innovación, Educación Superior, EmprendimientosResumen
La innovación es un proceso que permite a las organizaciones generar o renovar su oferta para satisfacer la demanda de su público objetivo. La materialización de este proceso demanda transitar por diferentes etapas o fases que transitan desde la generación de la idea o identificación de la oportunidad de mejora, el estudio de mercado, el desarrollo técnico de la idea, el diseño del programa de comercialización y el análisis de la factibilidad técnica, económica, social y ambiental. En este artículo se presentan los resultados del desarrollo de procesos de innovación aplicado en emprendimientos propios de estudiantes de la carrera de Administración de Empresa del Instituto Superior Tecnológico Atlantic
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