Management and its relationship with the business environment

Authors

  • JOSE LUIS VERA Universidad Católica del Ecuador Sede Chone
  • María Cristina García de Hurtado Universidad del Zulia
  • Mineira Rosa Finol De Franco Universidad del Zulia

Keywords:

Management, business environment, organizational culture

Abstract

The business environment must always be monitored permanently, because every day different forms of selling products and services appear on the market, and flexible strategic plans must be had with the particularity that these adapt to the current market. This research aims to verify if the environment is related to the company, and the importance that management gives to the manufacturing environment. Material and method, a qualitative cross-sectional study was conducted, interviews were applied to 8 companies, the managers of each institution were chosen. Results, 80% of the interviewees stated that the business environment has a lot of interference in the company, because managers analyze the market and anticipate future changes, 20% adapt and do not make any changes Discussion, the environment will always be present , which will be inherent and persuasive in all companies, and in the long run it can afflict the entire organization, so managers must analyze all the basic characteristics and features of the market that can produce positive results for the company. Conclusion, there is a relationship between management and the business environment so that the company always listens as is the development of the environment and be able to apply strategies that go to the company's benefits.

Published

2020-12-30

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